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Setting up a YouTube Channel – 5 Tips That Can Grow Money for Women Entrepreneurs

Wednesday, July 25th, 2012

I wanted to share some tips with you about setting up a YouTube Channel for your business.  But first, I also wanted to remind you that we’re accepting applications for the upcoming WomensNet.net Amber Grant. The deadline is only 6 days away, so please take a minute not to tell us your story!

Setting up a YouTube Channel – 5 Tips That Can Grow Money for Women Entrepreneurs

There are many ways you can promote your woman-owned business.  As we’ve shared with you before – social media has become a favorite medium because it has global reach and costs nothing. Near the top of the list of social media platforms you should consider is YouTube.  Setting up a YouTube Channel is an excellent way to grow money for women entrepreneursbecause it is simple to set up, exceptionally powerful as a marketing tool, can reach a broad market and, best of all, is FREE!

Here is how you can start your very own YouTube Channel today.

To set it up, visit YouTube.com and click on create account. Then just follow the step-by-step instructions. At the end of the process, copy the URL of your business channel and use it on your site, blog, email signature, and in all your promotion material to spread the word. Here are some of the things you’ll want to consider for your YouTube Channel:

1.        Choose An Appropriate Name– The name of your YouTube Channel should reflect the essence of your business. Choose a name that does not leave much to guessing. You want surfers to find your business through a common search.  If you own a diner named “Debbie’s” in Butte, Montana – you’re better off going with “Diner in Butte Montana” instead of “Debbie’s.”

2.       Brand your YouTube Channel– YouTube allows you to add “skin” to your channel. This is a great way to build your brand. Put your logo or a design that identifies with your business. This will help you promote your business and build a following.

3.       Start With Some Very Relevant And Good Content– This might be the most important thing.  Your clients and general surfers will see your channel for the first time. They need a good impression or they may not come back. YouTube is an exceptionally potent vehicle for promotion – provided the content is superb. When you do offer great content, there is the potential your video could go viral as people share your content on other social media sites like Facebook and Twitter. This provides tons of free advertising, as your reach expands even beyond the traffic coming to YouTube.  If you own a bed and breakfast, offer a video tour.  If you own a bakery, show folks the care you take in baking ginger snaps – and maybe even share your recipe.  Be creative.

4.       Choose A Short And Relevant Name For Your Videos– It is very important that the name of your videos reflect what is in the video; but when you do that, you need to remember to tie that name in with your business so it can be found while searching on the Internet. This will give you a lot of visibility in search engines like Google or Bing.  “How to Groom a Horse” should be “How to Groom a Horse at Diane’s Dude Ranch.”

5.       Tag your YouTube videos– What could have slipped from the title you can make up with tagging. Use powerful words when you tag your videos so you will be visible to searches on the Web. Making it easy to find your business is the simplest way to draw in leads and make money.  Our last Amber Grant winner makes greeting cards for the “bitter” things in life: divorce, breast cancer, plastic surgery, etc.  Her videos could be tagged with titles like “greeting cards for cancer, funny greeting cards, plastic surgery greeting cards” and similar descriptive tags.

A YouTube channel should not be too difficult to set up or upkeep. Tackled properly, it could become a major portal to attract clients and money for your business!

Tips For Using Pinterest To Promote Your Business

Wednesday, June 20th, 2012

A quick reminder that the deadline for the next Amber Grant for Woman is next week. If you haven’t yet applied, we would love to hear your story. It only takes a few minutes of your time. In the meantime, we did a little research on one of the hottest social media platforms — Pinterist.

Pinterest is one of the fastest-growing social media platforms today. It’s basically a virtual pinboard of pictures and notes. As the Pinterest website says, people use pinboards to plan their weddings, share recipesand decorate their homes. So you can share your ideas (read: promote your business) with a huge universe of people.

Statistics gathered through various surveys show that there are about 10 million unique visitors on Pinterest every month. Imagine the business such traffic can generate for you. Here are a few great tips to help you use this platform to promote your woman-owned business:

It Is All About Visuals – Pinterest is all about the best pictures. An old adage said, ‘A picture is worth a 1,000 words!’ Do make your picture worth 1,000 words. Choose pictures that touch the heart and at the same time speak loud and clear about what your business is all about. Make your pictures so compelling that no one who sees them can ignore them or resist clicking on them.

Make Catalogues Super Attractive – Catalogues are like window-shopping. The more attractive you make them, the more people would like to “step into your shop.” While the catalogue should be designed to attract, you need to ensure that it is as informative as possible as well. When a person decides to take a look, she should be able to find all information about the product he is interested in at one glance.

Many businesses make the mistake of keeping the catalogues enigmatic; people do not have time to click on every picture 5 times before finding the information they want. Have everything right there in front – type/ color/ size/ price/ discount/ free shipping/ and so on. Make it easy for them to decide they want to buy it.

Pin Special and Irresistible Offers – You know how it is. If you find something of great value on the Internet, won’t you let your close friends know about it? Ensure you post a special and very attractive picture that entices the reader to look up your super excellent offer.

Time Magazine: “Women, Money and Power”

Friday, March 23rd, 2012

I wanted to tell you about a great article in this week’s issue of Time magazine.  But before I do that – a quick reminder that if you want to be considered for the March WomensNet.Net Business Grant for Women, the deadline to fill out your application is next week.  It only takes a few minutes to share your story, and we’d love to hear from you…

In honor of Women’s History month, Time ran a cover story looking at how far women have come in the workforce (“Women, Money and Power”).  There are a few highlights I wanted to share with you because we, as women entrepreneurs, should be encouraged by some trends in our society.

The article is based on a book, The Richer Sex, by Liza Munday.  The basic premise is that women are fast becoming the family breadwinners – and how that trend is changing women, businesses, families and relationships.

As the article says, “One generation.  One seismic economic, social and emotional change.”
Here are a few nuggets I thought might interest you:
·         Assuming the present trend continues, by the next generation, more families will be supported by women than by men.

·         Nearly 4 out of 10 working wives outearn their husbands – an increase of more than 50% from 1979.

·         Women are in a great position to keep outearning men.  Women today make up almost 60% of U.S. college students, and earn the majority of doctorates and master’s degrees.

·         Single childless women ages 22-30 in the majority of large U.S. cities now have a higher median income than their male peers.

Yes, women still face a lot of challenges in the marketplace – especially women business owners looking for grants, loans and financing.  But I wanted to share the encouraging news as well.  Have a great weekend, and don’t forget to take a few minutes to apply for the WNN Amber Grant if you’d like.

Business Start-Ups Women Should Think About in 2012

Friday, January 20th, 2012

We at WomensNet.net wanted to share a few quick thoughts about what business start-ups will be hot in 2012. Before we do, a quick heads up that the deadline for the next WNN Amber Grant for Women is in just a few weeks. If you’d like to be considered for our women’s business grant, please take several minutes to tell us your story!

Now to other thoughts that can help a woman entrepreneur like you…

You’re ready to build your own woman-owned business, but you’re not sure where you should be investing your time and money. What will work and can make you money in 2012 and beyond? Look around.

That’s what Brian Miller, president and COO of consulting firm The Entrepreneur’s Source, told Laurie Kulikowski of TheStreet.com. (http://www.theglobeandmail.com/report-on-business/small-business/starting-out/top-5-industries-to-start-a-business-in-2012/article2287411/)

“One of the things I often tell people is ‘Think about what’s happening in society and you will see emerging business models that follow suit,’” Miller said.

So what IS going on? The population is getting older as people live longer and the Baby Boomers hit retirement age. People are trying to get healthier as healthcare costs push to the forefront. Big companies are outsourcing what they can. Oh yeah, and computers seem to be catching on.

Here are a few related areas full of earning potential for women like you.

Caring for the elderly. An aging population needs someone to help out. That means greater demand for in-home services. Business and franchises can focus on medical care or physical therapy that enables the elderly to stay home instead of moving to a nursing facility. Perhaps opportunity lies in helping the older crowd with more typical daily tasks: cooking, cleaning, etc. Senior Helpers offers such in-home help without the need for medical training. StartUpHomeCare provides a similar opportunity, though the site stipulates that it isn’t a franchise.

Cleaning. Our parents and grandparents aren’t the only folks who could use a little help around the house. Among Entrepreneur Magazine’s top 10 home-based franchises for 2012, 6 center on residential and/or commercial cleaning. ServPro sits #1, specializing in restoration after disasters (e.g. fire, flooding). That franchise comes with an expensive buy-in — at least $132,000. But it’s followed immediately by Stratus Building Solutions. Franchise fees start as low as $3,450 for Stratus. If starting your own business, it’s important to make yourself unique among competitors. This Texas carpet cleaner is building off lessons from previous employers and a different cleaning system.

Health and wellness. Who doesn’t want to be healthier? The challenges of getting proper exercise, monitoring your diet and simply keeping everything on track can be daunting. People are increasingly seeking regimens, advice and products to help get them fit. If you’re considering franchise investment, Jazzercise could be a fit. The familiar workout program – launched in 1977 — has ranked among Entrepreneur Magazine’s top 21 fastest-growing franchises for 5 straight years. It has also ranked among the top 5 home-based franchises 3 straight years. Perhaps most importantly, it’s also among the cheapest to start. If you pursue a franchise or your own startup, though, make sure to know your marketplace and seek long-term potential. The diet and exercise worlds are rife with fads.

Child care. No matter how far we advance technologically (or otherwise), someone will always need to take care of the kids when they’re not in school. Just make sure to study up on the certification laws in your area before pursuing this path. ChildCare.net offers a “business package” said to include all information, forms, etc. needed to start your own day care.

Computers/Online. This is obviously an expansive umbrella with near-endless opportunities. For starters, though, Web design is an area of constant need. Most any successful business today needs some sort of Web presence but you need to do more than create your own site and set your rates. Multiple sources strongly recommend creating a business plan before striking out on your own. Here are some basics. If your experience lies in other areas, perhaps you offer value as a consultant. Whether computers or another field, you can find tips online for pursuing the consulting path.

More important than any trends, however, is finding something you enjoy. Lee Rhodes started out making artisanal candleholders and found herself 2011 Entrepeneur of the year. Create your own opportunity … and success!

Interesting USA Today Article

Thursday, January 5th, 2012

At least once a week, I escape my office and review applications for the Womensnet.net Amber Grant.  And, yes, I typically go to my favorite coffee shop to do it.

As I was walking into my that coffee shop yesterday morning, the front page headline of the USA Today caught my eye:   “2 of 3 New Jobs Go to Men.”  I guess to some folks, that’s news! J

Seriously, though.  I’m not a man-basher, but I don’t have to tell you how hard it is for women in this economy.  When I see that 2 out of 3 new jobs go to men, it only makes me realize how important the work is that we do at WomensNet.net – especially in helping women entrepreneurs get business grants.

Let’s be real.  If we want a job we love – and at a salary we deserve – women entrepreneurs have to create their own positions.   I’m not complaining.  I’m just making an observation.

If that describes you, I’m glad you’ve found WomensNet.net.  2012 is gonna rock.  We’ll have a plenty of articles to help you launch and market your business idea.

And, of course, we’ll be giving away our monthly Amber Grant.  If you haven’t applied for the, now is your chance.  We’d love to hear your story and your business idea.
USA ARTICLE

Angel Investing…is it for You?

Thursday, November 10th, 2011

I wanted to share a great article with you. It’s about Angel Investing for Women, and it gives 10 practical tips on how women entrepreneurs like you can get angel investors to fund your business idea.

Before we get to the angel investing article, a friendly reminder that the November WomensNet.net grant winner will be selected in just a few short weeks. If you’re interested in telling us your story, you can apply for the grant today. It only takes a few minutes, and we’d love to hear from you.
 
Now to the story on angel investing for women. This issue is near and dear to us because every WomensNet.net grant application has an option for women to be considered by an angel investor. We have a network of people willing to help women business owners – including angel investors.
Surprisingly, most women who apply for the WomensNet.net Amber Grant don’t ask to be reviewed by a potential angel investor. And yet, there could be someone right now who is willing to invest in you and your business idea. Whether it’s one of our angel investors or another group, it’s yet another way to get money for your business.
With that in mind, check out the article on Angel Investing for Women.
Have a great weekend!