I just wanted to give you a friendly reminder that October 31, is the final day to apply for the WomensNet.net Amber Grant this month. If you haven’t already applied, it only takes a few minutes to tell us about yourself and your business dreams.
Archive for the ‘ Uncategorized’ Category
** We wanted to inspire and inform you with some news and notes from the world of women’s business. Hope you enjoy it! J
** A quick heads up that the AmberGrant for Women Business Owners is coming up on its September deadline. If you’d like to apply, our judges would love to hear your story. We will be announcing a winner the first week in October!
** An initiative for women entrepreneurs who want to grow their business to a quarter of a million dollars or more in annual revenues has been announced. Count Me In, with support from the Sam’s Club Giving Program, has started the Urban Rebound Program, which is headed to Detroit and Charlotte, N.C., this year. This is a great opportunity for the 100 women they select from each city to participate in their Business Accelerator Series. Learn more about it. http://www.countmein.org/UrbanRebound
** The biggest women’s business news this week may be the Fortune Magazine list of America’s most powerful women for 2012. In the No. 1 spot is IBM CEO GiniRometty. Pepsi Co. chairwoman and CEO IndraNooyiis in second place again this year. But Hewlett Packard’s CEO Meg Whitman made a significant climb in the list from No. 9 in 2011 to No. 3 this year. See the full list. http://www.ibtimes.co.uk/articles/386365/20120920/fortune-powerful-business-women-america.htm#page2 Coincidentally, this year’s Fortune 500 that lists the largest corporations in the U.S. (released in May) also included 18 businesses led by women. That is the largest number to date. In 2011, 12 women-led firms were listed. Slowly but surely the glass ceiling for women is being chipped away.
** Kudos to Alamo Travel Group owner Patricia PilegoStout, based in Texas. Patricia has been named the national 2012 Hispanic Businesswoman of the Year by the U.S. Hispanic Chamber of Commerce. She founded the travel business 3 decades ago, and she now employs 69 people. Patricia volunteers time and resources to mentoring other Hispanic entrepreneurs, according to the San Antonio Business Journal.
** Need a good read this fall? A new book by Annette Baugrund sheds light on the story on one of America’s earliest successful businesswomen and someone you may have never heard about. The book, Dispensing Beauty in New York and Beyond: The Triumphs and Tragedies of Harriet Hubbard Ayer, tells the story of Ayer’s life, during which she built a career as a cosmetics mogul – then later as an influential journalist who wrote and edited pages of Joseph Pulitzer’s New York World, according to The Huffington Post. http://www.amazon.com/Dispensing-Beauty-New-York-Beyond/dp/160949279X
** A bit of disturbing news to be aware of.A study published in the Journal of Experimental Social Psychology this month shows the business climate is stacked against black women. Duke University’s Fuqua School of Business and Northwestern University’s Kellogg School of Management conducted a study with 228 participants, who were given fictional reports about a company’s performance. These reports included variations where the leader was male, female, white or black, successful or unsuccessful. The results showed that when a business struggled, black women were viewed more critically than white men or women, and were viewed more harshly than black men, as well.
** This one is worth a few minutes of your time. Kate White, who recently left her post as editor-in-chief of Cosmopolitan magazine, has given an insightful interview with Boston.com about how women can succeed in business. White has also written a book, I Shouldn’t Be Telling You This: Success Secrets Every G
We got a great response to our last article on setting up a YouTube Channel for your women-owned business. So we thought we’d share some tips on setting up a Facebook page to help your business as well. Also, a quick reminder that next Tuesday is the deadline to apply for the WomensNet.net Amber Grant for the month of July. If you’d like to share your story with us, we’d love to hear from you. It only takes a few minutes!
Tips For Using Facebook To Advertise Your Business
Social media platforms are a perfect fit for small businesses owned by women entrepreneurs. And one of the most effective mediums today is through advertising on Facebook. This is one platform that could catapult your small business into the hearts and minds of (literally) millions of viewers with a modest investment of money, plus some time and creativity. It is no wonder that more and more businesses are now using Facebook to promote their services. If you are planning to boost your profits with Facebook, here are a few tips that will help you:
1. Highlight one “can’t ignore” property of your product or service – Why should anyone come to you? Ask yourself this question. When you put up your advertisement on Facebook the answer to that question should be extremely appealing. The best advertisement is one that says less but touches on people’s natural curiosity. Focus on that one thing that you are offering that others do not – with a hint of newsworthiness. Consider the following examples: ‘Dress designer shows off her one-of-a-kind latest.’ ‘Sterling silver jewelry at the cost of one cup of coffee,’ ‘Your grandparents used to shop at a bakery like this.’ Make something curious and interested enough to check you out.
2. Focus on Developing a relationship, not making a sale – Word your ads to appeal to the heart and build relationships, not make a sale. Avoid the word ‘buy’ in your ads. Tell people why you are special and they will come to you; don’t tell them to buy your products or services because this will alienate them rather than attract them. Remember, Facebook is the place where friends meet and update each other about their day-to-day trivia. Make your ad fun to read and especially great to “like” so other friends can see it and “like” it too, and you will get leads virally.
3. Make irresistible limited time offers – Announce special deals that perk the curiosity of the reader. Design the deal in such a manner that the reader would not only be tempted to try your product/services out, but also recommend it to others. In this way, people will at least sample your product/service. If you are good and make a great impression, this person will become your lifetime customer and your very own personal marketer – by telling their friends about you!
4. Offer rewards for introducing friends – Offer exceptional rewards for introducing your business to others. Announce exceptional rewards for those who introduce their friends to your business and see your business grow. Rewards are one of the best ways to generate money for women entrepreneurs on Facebook.
I wanted to share some tips with you about setting up a YouTube Channel for your business. But first, I also wanted to remind you that we’re accepting applications for the upcoming WomensNet.net Amber Grant. The deadline is only 6 days away, so please take a minute not to tell us your story!
Setting up a YouTube Channel – 5 Tips That Can Grow Money for Women Entrepreneurs
There are many ways you can promote your woman-owned business. As we’ve shared with you before – social media has become a favorite medium because it has global reach and costs nothing. Near the top of the list of social media platforms you should consider is YouTube. Setting up a YouTube Channel is an excellent way to grow money for women entrepreneursbecause it is simple to set up, exceptionally powerful as a marketing tool, can reach a broad market and, best of all, is FREE!
Here is how you can start your very own YouTube Channel today.
To set it up, visit YouTube.com and click on create account. Then just follow the step-by-step instructions. At the end of the process, copy the URL of your business channel and use it on your site, blog, email signature, and in all your promotion material to spread the word. Here are some of the things you’ll want to consider for your YouTube Channel:
1. Choose An Appropriate Name– The name of your YouTube Channel should reflect the essence of your business. Choose a name that does not leave much to guessing. You want surfers to find your business through a common search. If you own a diner named “Debbie’s” in Butte, Montana – you’re better off going with “Diner in Butte Montana” instead of “Debbie’s.”
2. Brand your YouTube Channel– YouTube allows you to add “skin” to your channel. This is a great way to build your brand. Put your logo or a design that identifies with your business. This will help you promote your business and build a following.
3. Start With Some Very Relevant And Good Content– This might be the most important thing. Your clients and general surfers will see your channel for the first time. They need a good impression or they may not come back. YouTube is an exceptionally potent vehicle for promotion – provided the content is superb. When you do offer great content, there is the potential your video could go viral as people share your content on other social media sites like Facebook and Twitter. This provides tons of free advertising, as your reach expands even beyond the traffic coming to YouTube. If you own a bed and breakfast, offer a video tour. If you own a bakery, show folks the care you take in baking ginger snaps – and maybe even share your recipe. Be creative.
4. Choose A Short And Relevant Name For Your Videos– It is very important that the name of your videos reflect what is in the video; but when you do that, you need to remember to tie that name in with your business so it can be found while searching on the Internet. This will give you a lot of visibility in search engines like Google or Bing. “How to Groom a Horse” should be “How to Groom a Horse at Diane’s Dude Ranch.”
5. Tag your YouTube videos– What could have slipped from the title you can make up with tagging. Use powerful words when you tag your videos so you will be visible to searches on the Web. Making it easy to find your business is the simplest way to draw in leads and make money. Our last Amber Grant winner makes greeting cards for the “bitter” things in life: divorce, breast cancer, plastic surgery, etc. Her videos could be tagged with titles like “greeting cards for cancer, funny greeting cards, plastic surgery greeting cards” and similar descriptive tags.
A YouTube channel should not be too difficult to set up or upkeep. Tackled properly, it could become a major portal to attract clients and money for your business!
A quick reminder that the deadline for the next Amber Grant for Woman is next week. If you haven’t yet applied, we would love to hear your story. It only takes a few minutes of your time. In the meantime, we did a little research on one of the hottest social media platforms — Pinterist.
Pinterest is one of the fastest-growing social media platforms today. It’s basically a virtual pinboard of pictures and notes. As the Pinterest website says, people use pinboards to plan their weddings, share recipesand decorate their homes. So you can share your ideas (read: promote your business) with a huge universe of people.
Statistics gathered through various surveys show that there are about 10 million unique visitors on Pinterest every month. Imagine the business such traffic can generate for you. Here are a few great tips to help you use this platform to promote your woman-owned business:
It Is All About Visuals – Pinterest is all about the best pictures. An old adage said, ‘A picture is worth a 1,000 words!’ Do make your picture worth 1,000 words. Choose pictures that touch the heart and at the same time speak loud and clear about what your business is all about. Make your pictures so compelling that no one who sees them can ignore them or resist clicking on them.
Make Catalogues Super Attractive – Catalogues are like window-shopping. The more attractive you make them, the more people would like to “step into your shop.” While the catalogue should be designed to attract, you need to ensure that it is as informative as possible as well. When a person decides to take a look, she should be able to find all information about the product he is interested in at one glance.
Many businesses make the mistake of keeping the catalogues enigmatic; people do not have time to click on every picture 5 times before finding the information they want. Have everything right there in front – type/ color/ size/ price/ discount/ free shipping/ and so on. Make it easy for them to decide they want to buy it.
Pin Special and Irresistible Offers – You know how it is. If you find something of great value on the Internet, won’t you let your close friends know about it? Ensure you post a special and very attractive picture that entices the reader to look up your super excellent offer.
I wanted to tell you about a great article in this week’s issue of Time magazine. But before I do that – a quick reminder that if you want to be considered for the March WomensNet.Net Business Grant for Women, the deadline to fill out your application is next week. It only takes a few minutes to share your story, and we’d love to hear from you…
In honor of Women’s History month, Time ran a cover story looking at how far women have come in the workforce (“Women, Money and Power”). There are a few highlights I wanted to share with you because we, as women entrepreneurs, should be encouraged by some trends in our society.
The article is based on a book, The Richer Sex, by Liza Munday. The basic premise is that women are fast becoming the family breadwinners – and how that trend is changing women, businesses, families and relationships.
As the article says, “One generation. One seismic economic, social and emotional change.”
Here are a few nuggets I thought might interest you:
· Assuming the present trend continues, by the next generation, more families will be supported by women than by men.
· Nearly 4 out of 10 working wives outearn their husbands – an increase of more than 50% from 1979.
· Women are in a great position to keep outearning men. Women today make up almost 60% of U.S. college students, and earn the majority of doctorates and master’s degrees.
· Single childless women ages 22-30 in the majority of large U.S. cities now have a higher median income than their male peers.
Yes, women still face a lot of challenges in the marketplace – especially women business owners looking for grants, loans and financing. But I wanted to share the encouraging news as well. Have a great weekend, and don’t forget to take a few minutes to apply for the WNN Amber Grant if you’d like.