WomensNet News

April 18th 2014

Online Transparency Goes a Long Way

Whenever we help startups with their marketing, we preach the importance of being open and honest about who they are as a company.

Who they are as a company ultimately boils down to the individual people involved in the project.

In a world where it’s easier than ever to find out exactly who you’re doing business with and what others have to say about them, transparency is no longer something that gives you an edge – it’s essential.

If you’re not willing to tell potential clients and customers exactly who you are and what you stand for, they can find someone who will. And that someone else is likely just a few clicks away.

Makes sense, right? What doesn’t make sense is that we weren’t practicing what we’ve been preaching.

We took a long hard look at our website and realized that we had some work to do in the transparency department ourselves! We sat down as a group and thought of every question that a woman interested in applying for a grant might have for us and then we answered them here in our new FAQ Page.

Then, we decided to ditch the stock photography and tell you exactly who we are by sharing the photos and bios of our advisory board members.

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We hope that these efforts help to give you a better idea of who we are and what we stand for – and please, if you have any questions that we haven’t answered – let us know.