Part 1 of 1
Influencer Marketing: What are they and when are they a good fit?
- Intro to me + basic definitions of levels / types of influencers
- Targeting, engagement, analytics, authenticity: more important than audience size!
- How to identify and reach out to influencers you think would be useful to your business
-you need to be really personable and specific
-make an offer that is mutually beneficial
-influencers are people too
- The spirit of collaboration + how to create relevant, useful, authentic content with an influencer
- Content marketing is subtle and creative
- Tools, tracking, and ROI
Resources & Links