Influencer Marketing

Part 1 of 1

Influencer Marketing: What are they and when are they a good fit?

  • Intro to me + basic definitions of levels / types of influencers
  • Targeting, engagement, analytics, authenticity: more important than audience size!
  • How to identify and reach out to influencers you think would be useful to your business
    -numbers game
    -but not
    -you need to be really personable and specific
    -make an offer that is mutually beneficial
    -influencers are people too
  • The spirit of collaboration + how to create relevant, useful, authentic content with an influencer
  • Content marketing is subtle and creative
  • Tools, tracking, and ROI

Resources & Links

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