WomensNet News

July 26th 2012

Tips For Using Facebook To Advertise Your Business

We got a great response to our last article on setting up a YouTube Channel for your women-owned business. So we thought we’d share some tips on setting up a Facebook page to help your business as well. Also, a quick reminder that next Tuesday is the deadline to apply for the WomensNet.net Amber Grant for the month of July. If you’d like to share your story with us, we’d love to hear from you. It only takes a few minutes!

Tips For Using Facebook To Advertise Your Business

Social media platforms are a perfect fit for small businesses owned by women entrepreneurs. And one of the most effective mediums today is through advertising on Facebook. This is one platform that could catapult your small business into the hearts and minds of (literally) millions of viewers with a modest investment of money, plus some time and creativity. It is no wonder that more and more businesses are now using Facebook to promote their services. If you are planning to boost your profits with Facebook, here are a few tips that will help you:

1.   Highlight one “can’t ignore” property of your product or service – Why should anyone come to you? Ask yourself this question. When you put up your advertisement on Facebook the answer to that question should be extremely appealing. The best advertisement is one that says less but touches on people’s natural curiosity. Focus on that one thing that you are offering that others do not – with a hint of newsworthiness. Consider the following examples: ‘Dress designer shows off her one-of-a-kind latest.’ ‘Sterling silver jewelry at the cost of one cup of coffee,’ ‘Your grandparents used to shop at a bakery like this.’ Make something curious and interested enough to check you out.

2.   Focus on Developing a relationship, not making a sale – Word your ads to appeal to the heart and build relationships, not make a sale. Avoid the word ‘buy’ in your ads. Tell people why you are special and they will come to you; don’t tell them to buy your products or services because this will alienate them rather than attract them. Remember, Facebook is the place where friends meet and update each other about their day-to-day trivia. Make your ad fun to read and especially great to “like” so other friends can see it and “like” it too, and you will get leads virally.

3.   Make irresistible limited time offers – Announce special deals that perk the curiosity of the reader. Design the deal in such a manner that the reader would not only be tempted to try your product/services out, but also recommend it to others. In this way, people will at least sample your product/service. If you are good and make a great impression, this person will become your lifetime customer and your very own personal marketer – by telling their friends about you!

4.   Offer rewards for introducing friends – Offer exceptional rewards for introducing your business to others. Announce exceptional rewards for those who introduce their friends to your business and see your business grow. Rewards are one of the best ways to generate money for women entrepreneurs on Facebook.