September 17, 2020
We’re thrilled to announce the $10,000 August Amber Grant recipient. Congratulations to Tasha Mayberry, Owner of Lovedudz. Tasha is the ninth qualifier for the $25,000 year-end Amber Grant.
Lovedudz is a pre-launch business that makes rompers for kids. However, its impact stretches far beyond clothing. Continue on to read about Tasha’s vision for giving back — plus much more.
Note: Applications are currently being accepted for the September Amber Grant. You can apply today.
TM: I have a dream to live in a world full of kindness and love. I believe the key to achieving this is through our tiniest citizens – kids!
Here at Lovedudz we inspire kids to dream big, be kind, love, and give back. I started the business with my 4-year-old son so he can learn first-hand entrepreneurism; but mostly the value of being kind and helping others.
Lovedudz has an extremely unique business model that will give back in multiple ways, creating a ripple effect of good in this world.
To understand my dream fully, you have to understand my story.
I was raised by an amazing single-mom who worked three jobs just to make ends meet, but it wasn’t easy. Growing up we lived in an apartment while on welfare, in a tiny camper on the back lawn of my mom’s best friend’s house, in a trailer, and above a garage in a two-room space.
My mom worked hard. I did well in school and always dreamed big ever since I was a little girl. By the time I was 16 my mom had married and built a beautiful house.
However, not having a father though took a toll on me and I fell into the wrong crowd. After years of addiction in my late teens, I hit rock bottom. A toxic relationship, lost both of my jobs, lost my apartment – it was time. I had lost that fire inside me – the little girl with big dreams. Then I found her again. I went to rehab and not only turned my life around, I enhanced my life 100 fold.
I’m living proof that dreams do come true no matter your circumstance. I’ve also learned that my past doesn’t define me and I don’t have to hide it. It made me who I am today – determined and resilient to do well and help others.
TM: Lovedudz not only has a unique and strong business model, but the product is in very high demand.
The whole idea for making slouchy rompers for kids came from not being able to find the type of quality romper for my son I was looking for (super trendy, harem-style, NOT the typical cutesy baby design). They say necessity is the mother of invention.
I experience two problems with slouchy rompers:
There are FIVE main differentiators that will make Lovedudz rompers unique:
#1 Unique One-of-a-Kind Designs Inspired by Kids’ Artwork
#2 Quality Made and Machine Washable
#3 Affordable Price Point & Fast Shipping
#4 Two Very Special + Unique Give Back Initiatives
For example, for all the rompers we release using my son’s artwork as inspiration for the design, $5 will be donated to the Kind Kash Fund where we give families $250 to make ends meet. Whether it be to pay rent, buy food, throw their kid a birthday party, enroll their child in ballet, or anything else that will help them get by, the Kind Kash Fund is here to help.
#5 Not Just a Product but a Community
Lovedudz is more than just a product to buy. It’s a community where we inspire and empower kids to dream big, be kind, and be creative.
TM: The $10k Grant will move Lovedudz from a concept to a business. Here’s our current timeline:
TM: I have a very unique advantage because I’ve worked with hundreds of baby and kids brands helping many go from start-up to multi-millions in sales. I know exactly what type of marketing works well so here’s my marketing plan:
High End Video
A high-end video that shares the Lovedudz story and my backstory. There are so many moving pieces so a video would be best.
Social Media Ads
I am a master ad copywriter and graphic designer. I would test multiple ads on Facebook and Instagram with different actions from liking and comments, tagging a friend in the comments, entering a giveaway, following our page, entering name and email to grow our marketing list, and of course to pre-order.
Mommy Bloggers (Viral Giveaway + Commission)
Big Influencers and Celebrities
I’ve been a publicist for 15 years and have relationships with hundreds of parenting press. I would pitch them Lovedudz and get us featured as much as possible not just as a product but as a company who is changing lives. I would love to focus on the stories of how the money raised at Lovedudz for various charities make an impact – and the press can help share these stories.
Big Launch Party (Virtual)
I would start building a community by offering valuable and fun content each month as soon as we go live.
I would focus on Facebook and Instagram and post photos of kids wearing our rompers and also highlight stories of giving back and the real impact Lovedudz makes.
TM: There’s a book that changed my life that I ALWAYS recommend. It’s called, The Secret by Rhonda Byrne. This book teaches the concept of Law of Attraction – what we think about, we bring about in the simplest terms. I even wrote a book about it because my experience with manifesting everything I want in life has changed me to my core. I have always been a good person, but The Secret awakened a part of me that erased all doubt and worry from my life.
To succeed as an entrepreneur building a foundation from the concepts taught in this book will catapult you so far ahead it seems almost like magic – but really it’s just science. Quantum Physics – it’s all about positive thoughts and energy. And this is not kooky, off the wall stuff. It’s very real and very awesome. If you can learn and master the following, you can achieve your biggest dreams and quickly while living your best life and discovering the best version of you:
#1 Identify Limiting Beliefs
Our limiting beliefs start from when we are kids and sometimes become so deep rooted that as we get older we forget they are still inside.
These internal beliefs are roadblocks that stopped my dream life from coming true. It’s like attaching a brick to your dreams and throwing them in the deepest ocean never to be realized.
But once we identify that tiny voice inside that limits us, you can rephrase these statements to new positive beliefs which transform your thoughts initially and then eventually become your new beliefs.
#2 Positive Thinking
What we think dictates how we feel and how we feel creates our personal energy. If our energy is a high frequency and positive, things we want manifest very quickly. If our energy is negative and low, it’s much harder for the universe to hear what we want and make it happen.
It’s easy to think negatively and not realize it. For example – “Ugh, Monday again. I am already looking forward to Friday.” This sets the tone for your day and for your week. Instead say, “A new fresh week to do amazing things!”
Gratitude is more than being thankful. It’s a deep appreciate for everything in your life big and small. Everyone can have something to be grateful for.
Showing gratitude for what we have attracts more things to our life to be grateful for. If we focus on what we don’t have (the scarcity mindset) we will always lack those things. If we focus on what we do have and are grateful (the abundance mindset), we are not only happier and appreciate things, we attract more and more to our life to be happy about.
Start each day by going through your gratitude list and end each day by writing five things down you are grateful before you close your eyes to sleep.
Don’t forget grateful intentions! These are POWERFUL. A grateful intention is something you are grateful for that have not happened yet but you feel the emotions and visualize as if it has already happened.
The quickest way to achieve any goal is to envision what you want with great detail and feel as if it already is true. A big part is also believing it to be true and without a doubt it will become your reality.
I create vision boards and it’s like shopping. I print images from Google of everything I want to accomplish in the current year. Then I thumb through magazines and cut out words and images that inspire me. Next I take a big white poster board and I assemble all my pieces on the board. After I like the look of it, I glue everything down.
Hang your vision board where you can see it daily and spend a few minutes each day looking at everything on your board. Close your eyes and envision yourself with great detail doing what you see on the board.
#5 Take Action
This is the most important step. You can do everything I talked about (steps 1-4) but if you don’t take action, then it doesn’t work. There’s always a next step that you can take to push your dream forward. Want to buy a house? Start looking on Zillow every day, meet with a mortgage company to exactly what’s needed, and start looking at houses with a broker. Don’t let limiting beliefs get in the way and go for it!
TM: We don’t have the product samples just yet but will very soon now that we won the Amber Grant. So in the meantime I would love to share the design process and describe what the first two rompers will look like (one boy style and one girl style).
$5 donated to The Kind Kash Fund to give families $250 when they need it.
The design will look like this:
$5 donated to a cancer charity that helps families going through treatment with kids.
Made in honor of Teeja who passed away at the age of 6 from neuroblastoma. 20% of profit will be given to Teeja’s family – she has three other siblings.