students at imagiread center
Grant Recipient

January 6, 2018

December Amber Grant Awarded to Imagiread


Woman Entrepreneur:
Tiffany Rachann

Recently, we shared our December Grant finalists.

Today, we’re here to share the recipient of that Qualification Grant — Tiffany Rachann, Founder of Imagiread.

Continue on to read about how she’s impacting the lives of young students.

Video Transcript

WN: What purpose does Imagiread serve and what drove you to start the business?

TR: Imagiread was born of out of my love for children’s literature and my passion for education. It started off as a bit of a hobby, happening shortly after I’d wrote and self-published my first children’s book entitled “It’s Water Time, Ma!”. The book is based on the real-life events of my family, where we esteem and revere water experiences in hopes to communicate how valuable the resource is. One day during a reading of the book at a friend’s Lemonade Day event, the director of a prominent educational organization approached me and asked if I would consider co-writing a S.T.E.M based literacy curriculum based on my book. I was excited to explore the opportunity as I’d previously written literacy curriculum for a youth advocacy and mentoring program. That one yes opened up the door to a world of imaginative possibilities.

Immediately after the program was implemented, I noted the reading struggles of many of the program participants. I reconsidered my goal of wanting to implore families to read together for fun and engagement and shifted my attention towards empowering families to strengthen their literacy fluency for fun and engagement. That meant taking a look at what literacy habits are for a variety of families and why. Which led me to conduct my own research.

I learned first hand through a number of experiments, community events, book giveaways and book readings what the challenges were and how they played a part in functional illiteracy as a whole. By in large, I started to analyze how literacy, and the access to quality programming, is a cultural challenge more than an “academic” one. I recognized the need for specialized programming that’s socially responsible, and both culturally authentic and appropriate thereby asserting relativity for all members involved.

I set out to develop my own proprietary program using what I’d learned and am happy to say that I’ve served approximately 725 children to date with Imagiread’s programming. That doesn’t include hundreds of children and families I’ve worked with through library and community partnerships. I’m encouraged to continue to support the community with custom programming and support. There is nothing like seeing a child make literacy connections as a result of interaction you’ve had with them. To have that impact extend to families and communities is invaluable.

WN: What type of response have you received from schools and parents?

TR: To date, I’m still shocked when I see a parent out and about who recognizes me from a program. I’ve had parents praise me for the work Imagiread does, citing how difficult it’d been getting their son/daughter to take an interest in reading before being incorporated. I’ve had dozens of parents inbox me sharing their child’s love for It’s Water Time, Ma! and taking the oath to be more hydrated while conserving water. I’ve had community organizations invite me to speak to their student body and have co-hosted a number of interactive author visits for child care centers and head start programs. Imagiread has been recognized for the programming by two of the local library systems and one of the largest schools districts here in Houston.

WN: What are your plans for the grant money?

TR: Imagiread is a one-woman show. To compensate for the opportunity to conduct thorough research by partnering with organizations and offering reduced-fee programming to schools that meet the criteria, I usually work two part-time jobs to support the company.

At the end of August, Hurricane Harvey devastated thousands of Houstonians leaving the city to rebuild what officials say will take years. Imagiread was effected and lost working equipment, books, inventory and teaching supplies. In addition to replacing some of what was lost, I’ll also be able to invest in a comprehensive digital marketing software tool that will automate the programs I’ve created so that they are available online with a complementary mobile app. Investing in such will not only streamline the research endeavors but also afford opportunities to sell more books and publish three new books that I’m working on. One is a how-to guide for parents; the second is a second practice workbook for kids (I currently have the first out already) and the third being a professional development resource for teachers and child care directors.

WN: Share some advice you would give to an aspiring female entrepreneur

TR: Know Thyself girlfriend! Imagiread is my lifelong dream. I can’t think of a thing that makes me happier than reading with children. Understanding that has helped me to savor that feeling when things have gotten super rough, and I couldn’t afford basic necessities. I understood that through it all that I’d found my mission and my purpose but not without having to get to know who I am and what my expectations for being an entrepreneur, writer, educator and single mom were. Know that your skills are deserving of an opportunity to make a positive impact. Believe in your dreams with all of your heart; creating a life we are proud to live is what this whole thing is about. Find a support circle that shares the same values and learn to create fulfilling relationships with your network — it’ll benefit everyone involved.

Lastly, continue to seek. Life has a way of answering your prayers. Invest in your personal and professional growth while taking care of yourself so that you can progress with ease. Balance is the key. Oh and lastly-don’t be so hard on yourself. Perfection is what you believe it to be.

WN: If you have anything else to share, please do!

TR: Sure thing! I read an article just a few months ago about how many women feel as if they could accomplish more if they had professional mentors. I remember thinking how I, too, wish I had a female mentor to really connect to. Being chosen for the December 2018 qualifying grant is what I believe a win-win dream come true. Not one but a group of women championing for the success of women everywhere is indescribable. I’m so grateful to be a part. Thank you so much again!

***All the best to Tiffany as she continues her journey with Imagiread.  Remember that we award at least 1 grant each month.  If you’re interested in applying, get started today.

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