May 9, 2013
April Lowell and Patricia Gilbert
Congratulations to April Lowell and Patricia Gilbert, winners of the April WomensNet.net Amber Grant! They are the founders of Pink Magnolia LLC and the Nighty Night Nursing Light.
For almost 20 years, they have aspired to be small business owners. They’ve shared a vision for numerous ventures, from thoughts of owning a women specific work-out facility in high school, to owning a restaurant in college. It wasn’t until motherhood that their true passion became evident. In the interview below, we see that passion shine.
WN: Who came up with the Nighty Night Nursing Light idea and was it inspired by necessity?
AL: Necessity is the Mother of Invention for sure! The opportunity for Patti and I to become partners coincided with the birth of my second daughter. While serving as Director of Services for a boutique, I gained professional knowledge about pregnancy and breastfeeding. The difficulties many moms experienced during nighttime feedings, as well as my own experiences, was the inspiration for the development of the Nighty Night Nursing Light. Patti has led a successful corporate career for 15+ yrs with a proven track record of success in Marketing and Sales for a Fortune 500 company. She is currently expecting her first baby in July! We developed the Nighty Night Nursing Light with a true understanding of the breastfeeding mom’s needs. Thankfully, we have been afforded this amazing opportunity to create a product to help support night time breastfeeding.
WN: Where is the product currently made? And what’s the reason behind moving production to the USA? Will production costs increase the price of your product?
AL: The Nighty Night Nursing Light is currently manufactured in China. Sourcing production in the US has been challenging. We are working hard to keep costs down, so we can avoid passing along a cost increase to our retail partners, and in turn, avoid increasing consumer costs. Moving manufacturing to our home state of NJ will allow for greater quality control, and faster turn around time for production. And we feel strongly that our customers will agree, made in the USA adds value. It’s a good feeling to support our local economy.
WN: Is the NNNL patented?
AL: We do have appropriate intellectual property in place for the Nighty Night Nursing Light.
WN: Can you tell us what other products Pink Magnolia might be launching? Or is the NNNL enough on your plate for now?
AL: Pink Magnolia will be launching additional products in the newborn care/breastfeeding realm. We are unable to share at this time, but stay tuned!
Exciting times are ahead for April and Patricia. Best of luck to both of them moving forward!