February 12, 2022
“One of my favorite memories as a child was when my father took me along with him to a coffee shop in Ethiopia. Little did I know that even 20 years later, one visit with my father would significantly define my love for coffee and coffee shops. After 20 years of dreaming and aspiring, my mother and I take another leap of faith; enter Goat & Bean Coffee. The company’s name Goat & Bean is an intentional way to pay homage to my cultural background, the precious memory with my late father, and coffee’s birthplace, Ethiopia. The legend is that a goat farmer named Kaldi discovered coffee after noticing that his goats could not sleep after eating berries from a particular bush. He shared his newfound curiosity with the local monastery, and intrigued, the priests made a drink with the berries, and the rest is history. I love the birth story of coffee because, to me, it is a story of curiosity and community. It reminds me of what is possible when we live present, ready to engage and explore the world.”
Betel will use her mini-grant for espresso equipment and advertising.