Author Archive

Advice From Year-End Winners: Finding Community & Maintaining Work-life Balance

Tuesday, November 5th, 2024
We reached out to TWO of our 2023 Year-End Grant Winners, asking each to share the business lessons they’ve learned from the past year:

 

Nikita Seal and Sallie Plumley both answered the call! Below are the answers they gave us.  Please give it a quick read. We’re sure there are some nuggets of wisdom you can apply to your business.

 

First, we’d like to reintroduce you to Nikita Seal with ZZ’z Ice Cream Puffs, our 2023 Year-End Amber Grant winner.

What advice would you give to a new business owner in the food truck industry?

Entering this food truck industry can be daunting, but I’ve learned that kindness and camaraderie within the food truck community make all the difference. To succeed, prioritize customer service – treat every customer like family. Focus on a smaller, curated menu for quality control and efficiency.

Additionally, build strong relationships with fellow food truck owners, vendors, and suppliers. Stay adaptable, define your niche, and maintain organized operations. Engage with your community through social media and events, and don’t forget self-care.

At ZZ’s Ice Cream Puffs, we’re passionate about spreading joy through our treats. Remember, kindness, quality, and community are key to success in this industry.

Where do you struggle most to manage your work-life balance in the food truck industry, and how have you overcome it?

In the food truck industry, weekends are prime business hours, which often conflicts with family time. As a mom, I struggled to balance work and parenting, especially during the early days. With my food truck booked on weekends, it was challenging to spend quality time with my kids.

However, entering our fourth year, I’ve established a loyal, trustworthy, and reliable team. This has allowed me to step away and prioritize family time. Previously, I made sure to be spontaneous with my kids, maximizing our time together whenever possible.

To overcome the guilt of missing weekends, I communicated openly with my children, explaining that ‘mommy’s busy’ phase was temporary. I promised them that soon I’d have more time to devote to them, and now that’s becoming a reality.

Key strategies that helped me achieve better work-life balance include:

– Building a dependable team
– Setting clear boundaries
– Prioritizing quality over quantity time with my kids
– Open communication with my family
– Self-care and flexibility

It’s not perfect, but with time, intention, and support, I’ve found a more sustainable balance between growing ZZ’s Ice Cream Puffs and nurturing my family.

 


Second, we’d like to reintroduce you to Sallie Plumley from Sallie Plumley Studios, our January 2023 Skilled Trades Grant winner and one of our 2023 Year End Grant winners.

What advice would you give to a new business owner in your industry?

Surround yourself with people who are better than you are at what you do. There is always so much to learn, so don’t be threatened by competition. You’ll develop your own skills, style, and tactics over time, and it’s helpful to have people around with whom you can bounce around ideas. It’s also incredibly helpful to have those trusted people around when you make mistakes and need to problem-solve. Keep community a focus. Your work will be better because of it.

What was the most important lesson you’ve learned in your business?

Keep track of your finances. Don’t wait until things get sticky to pay attention to the numbers. If you don’t understand them, ask for help. All of that being said, charge what your time/product is worth! Don’t sell yourself short by undercharging for your work. If someone can’t afford what you are offering, that’s okay. You just need to find the right customers.

In your industry, where do you struggle most to manage your work-life balance? How have you overcome it?

I doubt this is industry-specific, but finding a work-life balance as a mom is challenging. I find it helpful to practice time blocking and batch work so that I can ensure I get my work finished in a timely manner.

Advice From an Amber Grant Winner: Be a Marketing First Business

Monday, May 20th, 2024
Would you like to learn how our past grant recipients have continued to succeed, despite the challenges faced by women-owned businesses?
If you’re encountering similar obstacles, you might find some valuable insights!

Can you share industry-specific resources and/or professional organizations that you’ve found helpful?

The Craft Industry Alliance has been very helpful and encouraging. It is a trade organization that focuses on businesses in the handmade and craft industries, including makers, suppliers, designers, and teachers. It is quite rewarding to network with other business owners who understand the particular issues of this type of business.

The Inner Circle of the Social Sales Girls has helped me learn how to market my business in a way that is sustainable and affordable. They provide support, coaching, classes, and encouragement to small product based businesses to understand social media marketing, paid ads, SEO and sales funnels.

What was the most important lesson you’ve learned in your business?

The most important lesson I have learned is to be a marketing first business. In 2023, I felt burned out and frustrated by trying to figure out how to market my products. I was tired of trying to keep up with social media algorithms, build an email list and get my SEO correct on Etsy. I basically kind of gave up and did not market like I needed to, which affected my visibility and sales.

In January 2024, I decided that I needed to get over myself and put marketing on the forefront, instead of ignoring it. I started looking at marketing as just sharing the thing I love to do.

I have learned to put marketing tasks and strategies first, instead of whenever I get to it. I created a marketing schedule that works for me and learned how a sales funnel works. I now create social media posts in batches in the Meta Business Manager, instead of on the Facebook/Instagram app feeds. This eliminates excess scrolling, distractions, and comparisons.

I write emails in batches from a template and schedule them in advance. I am learning how to use paid ads and other strategies to increase my social media reach and email list. I focus on one platform primarily (Facebook since that is where my customers are), instead of trying to be everywhere.

And I have embraced the motto “Done is better than perfect”.

As a result of these actions, I feel less stressed, and marketing has actually become more enjoyable and profitable.

Making it happen: Advice from a Skilled Trade Winner

Monday, January 8th, 2024

Would you like to learn how our past grant recipients continue to succeed… despite the challenges of women-owned businesses?

Maybe you’re up against similar challenges and can glean a gem or two!

We’d like to reintroduce you to Leah Baum, with Paint Baum, our 2022 Skilled Trades winner.

What do you wish you had known when your business was less than 2 years old?

  • Get ready for a learning curve ball to be thrown in your face.  Remember what Mandela said, “I never lose, I either win or I learn” and be prepared to never stop learning.
  • Get a line of credit, and save during your upswing.
  • Stay away from naysayers.  Surround yourself with people who believe in you and want you to succeed.  If you don’t have anyone, make new connections.  Drown out the doubt.

What advice would you give to a new business owner in your industry?

  • Don’t quote out a job based on your pocket book.  Don’t ever think, well nobody is going to pay that much.  I’d never pay $25,000 because my house wall color has a slight shade of blue in it and I want it a warm white.   People pay full price for their Nikes and Gucci, they can pay full price for you.
  • Get software.  Get bidding software, get CRM software.
  • Post regularly on all media outlets.  Stay in the public’s eye.  You may not see your ROI on the advertising instantly, but it’ll come.
  • Establish relationships with all the reps.  In the painting industry, I have a relationship with a Benjamin Moore Sales Rep, one from Sherwin Williams, and one from Behr/Kilz as well.  They can give you the best prices on products as well as sound free advice.

What was the most important lesson you’ve learned in your business?

“Your job is not to find a price that your customers are willing to pay. Your job is to find customers willing to pay your price.”  -Brad Huebner-  Don’t compete on price, compete everywhere else and provide value like no one else.  Success doesn’t come from racing to the bottom.

What are some pitfalls that you wish you had known about in your industry?

Industry specific pitfalls, marketing and lead generating scam.  Go for organic leads rather than paid leads.

What part of your industry was the hardest for you to overcome? How did you do it?

Asking for large amounts of money. I build out estimates in front of customers as much as possible, and see their reaction.  Also, all of my estimates are detailed and itemized, so as to not be seen as an imposter just making up numbers.

Furthermore, I educate myself on all this business and sales that I can find on Audible. I’ve learned numerous sales tactics from my mentors that have helped me overcome limiting beliefs which were holding me back.   And here when I say mentors, I mean people who wrote a book that I listened to on audible.

 

In your industry, where do you struggle most to manage your work-life balance? How have you overcome it?

Don’t laugh, but I implemented I-Don’t-Want-To-Hear-About-It-Wednesdays.

Can you share industry-specific resources and/or professional organizations that you’ve found helpful?

WomensNet always!  The online group has been such a great place to find people along your similar journey, the entrepreneurial path, and help to build each other up.

Painting Contractors Association just had their very first women in paint conference which I had the pleasure of attending.  It provided valuable connections and I got a mentor out of it which has been huge for me.

Painter Nation,  A facebook group with over 10,000 painters.  It’s a great place for industry expert advice.

Drip Jobs – Software developed by Tanner Mullen for contractors that helps manage sales and projects. It features:

  • Automation: DripJobs can automate follow-ups, send quotes, and send personalized messages to customers.
  • Project proposals: DripJobs can help create project proposals with logos and brand. Users can also add terms and conditions, photos, and videos.
  • Workflow automation: DripJobs can help automate workflows by sending timed messages.
  • Calendars: DripJobs has built-in drag-and-drop calendars to help separate jobs and appointments.
  • Integration: DripJobs can integrate with Google Ads and Pipeline Deals.

Painting Business Pro – Painting Business Pro is a program that offers industry-specific content for painters, both beginners and those looking to grow. It includes:

  • Copy and paste templates
  • Tips on building a team
  • Real-world applications
  • Examples of success and what not to do
  • Systems, processes, coaching, and support

October 2023 Amber Grant Finalists

Monday, November 13th, 2023

We’re delighted to share with you 5 finalists for the $10,000 October Amber Grant. The recipient will become the eleventh qualifier for our 2023 year-end Amber Grant ($25,000).

We’ll announce the business selected to receive the $10,000 grant by November 23rd. As always, each of the runners-up will earn $1,000 in grant funds.

Note: The $10,000 Amber Grant continues to run monthly in 2023. If you’d like to apply in support of your women-owned business, you can fill out an application. In November, an additional grant of $10,000 will be awarded to a women-owned business in Technology.

Finally, a big congratulations to the following 5 Amber Grant finalists for October:

September 2023 Amber Grant Finalists

Monday, October 9th, 2023

We’re delighted to share with you 5 finalists for the $10,000 September Amber Grant. The recipient will become the tenth qualifier for our 2023 year-end Amber Grant ($25,000).

We’ll announce the business selected to receive the $10,000 grant by October 23rd. As always, each of the runners-up will earn $1,000 in grant funds.

Note: The $10,000 Amber Grant continues to run monthly in 2023. If you’d like to apply in support of your women-owned business, you can fill out an application. In October, an additional grant of $10,000 will be awarded to a women-owned business in the Creative Arts.

Finally, a big congratulations to the following 5 Amber Grant finalists for September:

August 2023 Amber Grant Finalists

Monday, September 11th, 2023

We’re delighted to share with you 5 finalists for the $10,000 August Amber Grant. The recipient will become the ninth qualifier for our 2023 year-end Amber Grant ($25,000).

We’ll announce the business selected to receive the $10,000 grant by September 21st. As always, each of the runners-up will earn $1,000 in grant funds.

Note: The $10,000 Amber Grant continues to run monthly in 2023. If you’d like to apply in support of your women-owned business, you can fill out an application. In August, an additional grant of $10,000 will be awarded to a women-owned business in the Education & Child Care industry.

Finally, a big congratulations to the following 5 Amber Grant finalists for August:

July 2023 Amber Grant Finalists

Monday, August 14th, 2023

We’re delighted to share with you 5 finalists for the $10,000 July Amber Grant. The recipient will become the eighth qualifier for our 2023 year-end Amber Grant ($25,000).

We’ll announce the business selected to receive the $10,000 grant by August 22nd. As always, each of the runners-up will earn $1,000 in grant funds.

Note: The $10,000 Amber Grant continues to run monthly in 2023. If you’d like to apply in support of your women-owned business, you can fill out an application. In July, an additional grant of $10,000 will be awarded to a women-owned business in the Hair Care & Skincare industry.

Finally, a big congratulations to the following 5 Amber Grant finalists for July:

June 2023 Amber Grant Finalists

Tuesday, July 11th, 2023

We’re delighted to share with you 5 finalists for the $10,000 June Amber Grant. The recipient will become the seventh qualifier for our 2023 year-end Amber Grant ($25,000).

We’ll announce the business selected to receive the $10,000 grant by July 22nd. As always, each of the runners-up will earn $1,000 in grant funds.

Note: The $10,000 Amber Grant continues to run monthly in 2023. If you’d like to apply in support of your women-owned business, you can fill out an application. In June, an additional grant of $10,000 will be awarded to a women-owned business in the Animal Services industry.

Finally, a big congratulations to the following 5 Amber Grant finalists for June:

May 2023 Amber Grant Finalists

Monday, June 12th, 2023

We’re delighted to share with you 5 finalists for the $10,000 May Amber Grant. The recipient will become the sixth qualifier for our 2023 year-end Amber Grant ($25,000).

We’ll announce the business selected to receive the $10,000 grant by June 22nd. As always, each of the runners-up will earn $1,000 in grant funds.

Note: The $10,000 Amber Grant continues to run monthly in 2023. If you’d like to apply in support of your women-owned business, you can fill out an application. In May, an additional grant of $10,000 will be awarded to a women-owned business in the Business Support Services industry.

Finally, a big congratulations to the following 5 Amber Grant finalists for May:

April 2023 Amber Grant Finalists

Monday, May 15th, 2023

We’re delighted to share with you 5 finalists for the $10,000 April Amber Grant. The recipient will become the fifth qualifier for our 2023 year-end Amber Grant ($25,000).

We’ll announce the business selected to receive the $10,000 grant by May 22nd. As always, each of the runners-up will earn $1,000 in grant funds.

Note: The $10,000 Amber Grant continues to run monthly in 2023. If you’d like to apply in support of your women-owned business, you can fill out an application. In May, an additional grant of $10,000 will be awarded to a women-owned business in the Mental & Emotional Support industry.

Finally, a big congratulations to the following 5 Amber Grant finalists for April:

WNN Blog Get application & business ideas on the WomensNet blog »

What people are saying about WomensNet

Forbes

“You have to be in it to win it...seize the opportunity and apply.”

Nerd Wallet

“Every month, WomensNet awards three $10,000 Amber Grants to women-owned businesses. At the end of each year, monthly grant winners are eligible to receive one of three $25,000 annual grants.”

Score

“Launched 20 years ago this grant honors the memory of a young woman who wanted to be an entrepreneur but died at age 19 before she could achieve her goal.”

CNN

“The Amber Grant offers three $10,000 grants to women-owned businesses each month. Then, at the end of each year, WomensNet gives an additional $25,000 to three grant winners from that year.”

Essence Magazine

“This organization offers monthly grants of up to $10,000 to support female entrepreneurs starting businesses. Those who qualify for these grants are also in the running for a yearly $25,000 grant.”