Social Media

Nicole Evans, Studiocart

Part 1 of 3

Social Media Strategies for your Business

    • Introductions
    • Why social media matters, and why you should use it
    • Choosing the right platform
    • Crafting engaging content
    • How often should you post?
    • Measuring & optimizing your success
    • Automating & scaling

Resources & Links

Nicole’s Website: https://www.studiocart.co/social-bundle/

Part 2 of 3

Influencer Marketing: What are they and when are they a good fit?

LA Marks, Freelancing Females

  • Intro to me + basic definitions of levels / types of influencers
  • Targeting, engagement, analytics, authenticity: more important than audience size!
  • How to identify and reach out to influencers you think would be useful to your business
    -numbers game
    -but not
    -you need to be really personable and specific
    -make an offer that is mutually beneficial
    -influencers are people too
  • The spirit of collaboration + how to create relevant, useful, authentic content with an influencer
  • Content marketing is subtle and creative
  • Tools, tracking, and ROI

Resources & Links

LA Marks website: https://www.freelancingfemales.com/

Part 3 of 3

Resources & Links

Yes, You Need a LinkedIn Page

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