Social Media Presence & Social Media Marketing

Part 1 of 1

Social media presence vs. Social media marketing, best practices for both

  • Creating your branded social media strategy
  • Intro to Tia + basic distinction of “presence” versus “marketing” – starting for the first time or evolving a personal social media presence into a professional one
  • The basic platforms for social media marketing + content marketing and which is best for what
  • The importance of cohesive branding for social
  • An example of presence
  • An example of a specific branded marketing campaign – start to finish
  • Engagement + CTAs + tracking ROI
  • Tools for leveling up and where and how to find specialists / experts


Resources & Links

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