Social Media
Part 1 of 2
Social media presence vs. Social media marketing, best practices for both
- Creating your branded social media strategy
- Intro to Tia + basic distinction of “presence” versus “marketing” – starting for the first time or evolving a personal social media presence into a professional one
- The basic platforms for social media marketing + content marketing and which is best for what
- The importance of cohesive branding for social
- An example of presence
- An example of a specific branded marketing campaign – start to finish
- Engagement + CTAs + tracking ROI
- Tools for leveling up and where and how to find specialists / experts
Resources & Links
Tia’s website: https://www.tiameyers.com/
Tia’s sample social strategy presentation
Part 2 of 2
Influencer Marketing: What are they and when are they a good fit?
- Intro to me + basic definitions of levels / types of influencers
- Targeting, engagement, analytics, authenticity: more important than audience size!
- How to identify and reach out to influencers you think would be useful to your business
-numbers game
-but not
-you need to be really personable and specific
-make an offer that is mutually beneficial
-influencers are people too - The spirit of collaboration + how to create relevant, useful, authentic content with an influencer
- Content marketing is subtle and creative
- Tools, tracking, and ROI
Resources & Links
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