Social Media

Part 1 of 2

Social media presence vs. Social media marketing, best practices for both

  • Creating your branded social media strategy
  • Intro to Tia + basic distinction of “presence” versus “marketing” – starting for the first time or evolving a personal social media presence into a professional one
  • The basic platforms for social media marketing + content marketing and which is best for what
  • The importance of cohesive branding for social
  • An example of presence
  • An example of a specific branded marketing campaign – start to finish
  • Engagement + CTAs + tracking ROI
  • Tools for leveling up and where and how to find specialists / experts


Resources & Links

Part 2 of 2

Influencer Marketing: What are they and when are they a good fit?

  • Intro to me + basic definitions of levels / types of influencers
  • Targeting, engagement, analytics, authenticity: more important than audience size!
  • How to identify and reach out to influencers you think would be useful to your business
    -numbers game
    -but not
    -you need to be really personable and specific
    -make an offer that is mutually beneficial
    -influencers are people too
  • The spirit of collaboration + how to create relevant, useful, authentic content with an influencer
  • Content marketing is subtle and creative
  • Tools, tracking, and ROI

Resources & Links

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