Part 1 of 3

Social media presence vs. Social media marketing, best practices for both

• Creating your branded social media strategy
• Intro to Tia + basic distinction of “presence” versus “marketing” – starting for the first time or evolving a personal social media presence into a professional one
• The basic platforms for social media marketing + content marketing and which is best for what
• The importance of cohesive branding for social
• An example of presence
• An example of a specific branded marketing campaign – start to finish
• Engagement + CTAs + tracking ROI
• Tools for leveling up and where and how to find specialists / experts

Resources & Links

Part 2 of 3

Influencer Marketing: What are they and when are they a good fit?

• Intro to me + basic definitions of levels / types of influencers
• Targeting, engagement, analytics, authenticity: more important than audience size!
• How to identify and reach out to influencers you think would be useful to your business
  -numbers game
  -but not
  -you need to be really personable and specific
  -make an offer that is mutually beneficial
  -influencers are people too
• The spirit of collaboration + how to create relevant, useful, authentic content with an influencer
• Content marketing is subtle and creative
• Tools, tracking, and ROI

Resources & Links

Part 3 of 3

Resources & Links