December 15, 2016
A little bit ago we announced our November finalists and now we’re excited to finally announce that Emily Blomberg Founder of Mom Made Peeks is our November Qualification Grant winner!
Read on to learn more about Mom Made Peeks and Emily’s Caboosee onsie.
WN: For those that don’t know anything about Mom Made Peeks, would you mind telling us a bit about your business?
EB: Mom Made Peeks is a brand made by a mom for moms ( or anyone that is taking care of children ). My onesie technology is the only onesie on the market that makes it possible to easily check your little one’s diaper without removing any clothing.This design is protected by a US utility patent. In 2017 Mom Made Peeks will be selling; onesies, fashion rompers and footie pjs all with the patented Caboosee back.
WN: What was the last straw that finally lead you design a onesie with a back that would allow you to peek into the diaper?
EB: My invention started on New Year’s Eve of 2011. My family and I were at a friend’s house for a New Year’s Eve party. This party was crawling with those little monsters we like to call our children. One little darling needed her diaper checked and I watched as her mom picked her up and did the common move we moms are great at “the sniff and leg peek” If the sniff doesn’t confirm your suspicion then the peek through the leg of the diaper is needed. As I watched this I voiced my frustration of how annoying onesies can be, because you can’t see into the diaper. This little cutie and her mom’s finger were in the clear (we moms know the leg peek can be a dangerous tactic). Admit it, we’ve all done it with it leaving us running to the sink to get the “suspicion” off our finger.
This whole experience led me to use my Christmas break designing a onesie that would allow easier access to peeking into the top of a diaper. And the Caboosee was born! One can peek into the diaper while the child is still fully dressed! No more removing shoes, pants or unsnapping the onesie.
WN: Do you do have any partners in this venture?
EB: Technically I am the sole owner, but I wouldn’t have gotten this far without the help of my family and friends! Being an entrepreneur has many ups and downs, sometimes more downs than up! But when things haven’t gone how I planned or another door was shut, I could also count on my close friends and family to give me an encouraging word to keep moving forward.
WN: Do you plan to sell your Caboosee onesies at any retail stores?
EB: I will start by selling E-commerce on my website www.caboosee.com but I do plan on contacting boutiques and certain retail stores about carrying my product.
WN: What’s the next step for Mom Made Peeks, LLC?
EB:I am currently working on finding the perfect USA manufacturer. I want to keep my product made in the USA if possible. I plan to launch my new line of Caboosee products in the Spring of 2017 at the ENK trade show.
WN: Any advice for other women entrepreneurs?
EB: Talk to as many people about your product as you can and listen to people’s feedback. Constructive criticism is needed with new products. Not everyone is going to love your product, but as an entrepreneur you need to have thick skin, because criticism helps you improve your product.
Learn more about Emily and Mom Made Peeks in her video here:
If you’d like to vote for Emily to win the $1,000 Amber Grant, you can vote for her here.
And thanks for reading! Remember that we award a grant every month – if interested, please apply today.